In the ever-changing world of pop culture, few things remain timeless. However, Ghibli is in trend once again, proving that the enchanting universe created by Hayao Miyazaki and his team at Studio Ghibli is not just enduring—it’s thriving. From fashion runways to social media reels, Ghibli is everywhere, mesmerizing both seasoned fans and curious newcomers alike.
But what exactly makes Ghibli relevant today? And why is it making such a powerful comeback in 2025? In this article, we’ll explore the reasons behind this resurgence, the elements that define Ghibli’s unique charm, and how you can dive into the trend whether you’re a longtime fan or just getting started.
What is studio Ghibli?
Studio Ghibli is a famous animation studio from Japan. It was started in 1985 by two great filmmakers, Hayao Miyazaki and Isao Takahata. They made many beautiful and heartwarming movies. Some of the most famous ones are:
- My Neighbor totoro
- Spirited away
- Howl’s moving castle
- Kiki’s delivery service
- Princess mononoke
These movies are not just for kids. In fact, people of all ages love them because they are full of magic, emotion, and deep meaning.
Over the decades, Ghibli’s storytelling has remained deeply emotional, grounded in environmental themes, and powered by richly developed characters. This timeless quality is one of the reasons why Ghibli is in trend once more, as newer audiences discover (or rediscover) its depth.
What is Ghilbi art?
Ghibli’s art isn’t just pretty pictures with soft lines and colors—it’s full of feeling and stories. Each frame is carefully drawn by hand, with love and hard work. That’s something AI can’t truly understand.
Ghibli style is everywhere
Not only are the movies popular again, but Ghibli style is showing up in fashion and home design too. For example:Some clothing brands are making shirts and jackets with Totoro or No-Face on them.
People are decorating their rooms with Ghibli-themed items like pillows, blankets, and posters.
Even cafes and shops are copying the Ghibli look to make cozy spaces.
So, Ghibli is in trend not just as movies, but also as a way of living.
Ghibli is in trend on social media
One big reason why Ghibli is in trend now is because of Instagram. People post short videos with peaceful Ghibli scenes and soft music. These videos are very calming and beautiful, so they go viral quickly.Through reels and aesthetic posts, Studio Ghibli content has become synonymous with the “cozy”, “cottagecore”, and “soft life” aesthetics.
For example, many people post scenes of Kiki flying on her broom, or Howl walking through the sky. These moments make people feel relaxed and happy. That’s why so many new fans are discovering Ghibli through social media. They also fit perfectly into the comforting and escapist moods that Gen Z and Millennials are increasingly craving. As a result, these beautiful films are no longer confined to animation fans—they’ve gone mainstream.
Fashion and lifestyle are catching on
Interestingly, Ghibli’s influence extends far beyond the screen. High-end and indie fashion brands alike are embracing Ghibli-inspired designs. For instance, collections influenced by the whimsy of Totoro or the mystical elegance of Nausicaä have been spotted in seasonal drops.
Moreover, home décor trends have also taken a Ghibli turn. Think plush Catbus cushions, Spirited Away-themed teapots, and wall art that captures the lush landscapes of Princess Mononoke. In short, the aesthetic appeal of Ghibli films is being woven into people’s everyday lives—making it more than just a fandom. It’s now a lifestyle.
Streaming services are making it easy
Another reason Ghibli is in trend is accessibility. For years, Studio Ghibli’s films were difficult to stream legally. But now, with most titles available on platforms like Max (formerly HBO Max), Netflix (outside the U.S.), and Apple TV, a global audience can experience the magic effortlessly.
This widespread availability has not only made it easier for old fans to revisit their favorite films but has also introduced Ghibli to millions of first-time viewers. Consequently, conversations around these stories are popping up more frequently online, keeping the trend alive and thriving.
Ghibli movies make you feel calm
These days, many people feel stressed and tired. Life can be very busy and noisy. That’s why Ghibli movies are so loved—they give you a quiet, peaceful feeling.
Unlike many fast action movies, Ghibli films move slowly and gently. They show nature, kindness, and magic. Watching them is like taking a deep breath or going for a walk in the forest.
So, when people want to relax or feel better, they turn on a Ghibli movie.
Ghibli Merchandise Is Everywhere
Have you noticed Totoro toys or No-Face t-shirts in stores? Ghibli merchandise is very popular right now. People are buying:
- Plush toys
- T-shirts and hoodies
- Mugs, bags, notebooks
- Stickers and phone cases
These items make people feel happy and connected to their favorite characters. So, buying Ghibli things is another way people show their love.
Ghibli helps with mental health
As mental health and self-care become mainstream topics, Ghibli films offer a sanctuary for the mind. Watching a Ghibli movie is akin to meditation—gentle pacing, serene visuals, and comforting soundtracks combine to create an emotionally soothing experience.
It’s no surprise, then, that therapists and wellness influencers alike recommend Ghibli films as a form of emotional respite. Whether you’re dealing with anxiety or just need a calming escape from daily stress, films like Whisper of the Heart or Ponyo offer an easy yet effective form of mental nourishment.
Watching a gentle Ghibli movie can feel like therapy. It helps with:
- Stress
- Anxiety
- Loneliness
- Sadness
Movies like Whisper of the Heart or Only Yesterday show real emotions and small life moments. They remind us to slow down and enjoy the little things.
How you can join the Ghibli trend
Curious about jumping on the trend? Here’s how you can ease into the Ghibli world:
Start with the classics: Begin with Spirited Away, My Neighbor Totoro, or Howl’s Moving Castle. These are fan favorites for a reason.
Create a Ghibli watchlist: Explore lesser-known gems like Only Yesterday, The Wind Rises, or When Marnie Was There.
Embrace the aesthetic: Redecorate your space with Ghibli posters, get a cute Totoro keychain, or try outfits inspired by Kiki or Sophie.
Share the love: Post your Ghibli-inspired art, outfits, or thoughts on social media. Join fan groups and spread the magic.
Visit Ghibli Park: If you’re able to travel, this should definitely be on your bucket list. It’s the ultimate fan pilgrimage.
Why Ghibli feels so relevant today
There are several reasons why Studio Ghibli resonates with today’s cultural moment. Firstly, the themes in Ghibli films—such as environmental preservation, pacifism, and inner peace—feel especially urgent in our current world. As climate anxiety, digital burnout, and social unrest grow, people are naturally drawn to stories that offer both beauty and meaning.
Secondly, Ghibli characters are often deeply human, even when they’re not human at all. Unlike typical heroes in Western media, Ghibli protagonists often struggle, reflect, and grow in subtle yet powerful ways. Whether it’s Chihiro navigating a spirit world to save her parents or Ashitaka searching for harmony between humans and nature, these journeys resonate universally.
Collaborations and new projects
Studio Ghibli isn’t just resting on its laurels. In fact, the studio continues to evolve. Hayao Miyazaki’s latest film, The Boy and the Heron (2023), received international acclaim and reminded audiences why his storytelling remains unmatched. The film’s global success reignited interest in the entire Ghibli catalog.
Additionally, exciting collaborations—like the Ghibli Park in Japan—are turning fantasy into reality. This park offers immersive experiences, allowing visitors to step into Ghibli’s world physically. For many, it’s a dream come true and another reason why Ghibli is in trend.
Ghibli park in Japan Is a dream place
If you really love Ghibli, you can visit Ghibli Park in Japan. It’s a theme park where you can walk into real-life places from the movies. For example, you can:
- Visit Totoro’s house
- See the bathhouse from Spirited Away
- Walk through magical forests just like in Princess Mononoke
The park is very popular with both kids and adults. It makes the Ghibli world feel real. That’s one more reason why Ghibli is in trend—because people want to experience magic in real life.
Final thoughts
In 2025, Ghibli is in trend again, and for good reasons. The movies are beautiful, relaxing, and full of heart. They help people feel better, remember their childhood, and dream about magical worlds.
Whether you are new to Ghibli or a longtime fan, now is the perfect time to enjoy the magic. So, grab a soft blanket, make some tea, and start watching. You’ll soon see why the world can’t stop talking about Studio Ghibli.
