Moosend Review – is it good for your business?

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If you’re looking for a Moosend review that will help you decide whether it’s the perfect email marketing and marketing automation platform for you, then you came to the right place.

In this article, you’ll learn why Moosend is an excellent tool if you’re delving into email marketing and lead generation, whether you’re a Fortune-500 or an SMB.

If you’re looking to minimize friction with a tool that has a short learning curve, but can give you insights into your audience’s preference, then you’ll find this email marketing and marketing automation platform to be very useful.

So, let’s begin.

Topics Covered

  • What is Moosend?
  • Why is it used?
  • Moosend pricing plans
  • Moosend features
  • Advantages of using Moosend
  • Comparison with Moosend’s competitors
  • FAQs
  • The Takeaway

What Is Moosend?

Moosend’s platform is an all-in-one email marketing tool that can help you with most of your digital marketing endeavors. From using subscription forms and landing pages that can help you generate leads and build your email list from scratch to automating your email marketing tasks and creating reports that help you make educated decisions, this email marketing tool promises to boost your endeavors.

Why Is It Used?

Moosend’s platform offers features that can cover most marketing needs a brand may have.

The first feature a marketer may need is a Drag-and-Drop email editor that requires zero HTML knowledge. There’s an extensive email template library with countless personalization options for marketers who don’t want to focus on email design. The platform also offers lead generation tools like subscription forms, optimized landing pages, and ready-made automation recipes to streamline your actions.

Another thing Moosend’s email marketing platform offers is personalization and laser-focused segmentation options, and behavioral analytics. Real-time analytics will help you make the right decision at the right time by tracking the metrics that matter, like the email opens, clicks, and social shares, right at the moment they change.

Moosend Pricing and Plans

Moosend’s pricing plans are three. Before I continue, I should mention that a subscriber can be in multiple email lists and still count as one subscriber.

First of all, the Free Plan is free forever and covers more than most features. It covers up to 1,000 subscribers and offers unlimited emails. You can sign up here, no credit card is required.

Secondly, the Pro Plan starts at $8/month – billed annually – and covers almost all features.

Thirdly, the Enterprise Plan is a custom plan that covers all features.

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The main differences between plans lie in the lead generation features, as landing pages are available for paid plans only, as well as the SMTP server, and, of course, the size of your audience.

There’s a fourth option, called Moosend Credits, which is perfect for occasional senders. By purchasing credits, marketers and brands can spend as they go. Credits cover the same features as the Pro Plan, and they allow senders to pay only when they send email campaigns.

Moosend Features

Moosend’s platform comes with a versatile toolset, able to help with all email marketing, reporting, and digital endeavors.

Email marketing-related features
  • A Drag-and-Drop email editor that requires zero HTML knowledge
  • Custom automation flows and ready-made automation recipes
  • Personalized templates
  • Segmentation templates
  • Reporting
  • Fully customizable email templates
  • A/B testing options
  • Free subject line tester
Lead generation related features
  • Landing page templates
  • A robust landing page builder
  • Subscription form templates
Reporting & analytics related features
  • Real-time analytics
  • Recipient analysis
  • Location tracking
  • Overview of all marketing campaigns
  • Device tracking
Other features
  • More than 100 integrations
  • Custom reporting
  • Email and Chat support available for all plans
  • Moosend’s help center and Moosend Academy to solve all questions
  • Weather-based emails
  • eCommerce AI

Advantages of using Moosend

  • Moosend’s platform is straightforward and intuitively designed
  • It has a short learning curve
  • Moosend’s email and landing page templates are fully customizable
  • There’s no need to give up your favorite tools, as Moosend’s platform offers more than 100 integrations
  • Your email marketing campaigns can be fully automated

Comparison With Moosend’s Competitors

Mailchimp Vs Moosend

Key Features MailChimp Moosend
Free Plan Offers, but with limited emails Offers, with unlimited emails
Customer Support Chat and email Chat, email, phone, webinars, tutorials, help center
Social Marketing Has social marketing options Doesn’t have social marketing options
Lead Qualification Doesn’t offer lead qualification Offers lead qualification
Affiliate Marketing Friendly No Yes

Constant Contact Vs Moosend

Key Features Constant Contact Moosend
Free Plan No Yes
Automation Options Limited options Customizable options and ready-made automation recipes
Pricing $20/month $8/month
Customer Support Phone, email, tickets Live chat, email, phone, webinars, tutorials, help center
Sales Analytics Yes No

Benchmark Email Vs Moosend

Key Features Benchmark Email Moosend
Pricing $13/month $8/month
Free Plan No Yes
Segmentation Options No Yes
Lead Generation Options No Yes
Monthly Email Sends 250 emails Unlimited emails


What is Moosend’s monthly cost?

Moosend’s plan is free forever and covers up to 1,000 subscribers. If you want to access core features, like landing pages or the SMTP server, then the Pro plan is for you. This starts at $8/month, billed annually.

Is there a maximum number of recipients?

Moosend is subscriber-based and each unique subscriber counts as one contact. This means that there is not a maximum number of recipients, as you can send unlimited emails to each contact, and each contact can be on as many lists as you’d like.

What are Moosend’s integrations?

Moosend is integrated with many popular tools, like Zapier, WooCommerce, Magento, and Elementor or Facebook Lead Ads. This allows a smooth transition from one tool to the other, while users can keep using their favorite applications.

How can I cancel my Moosend account?

You can cancel your account by sending an email to Moosend’s support team, and re-activate it 30 days after the original email if you change your mind. Accounts that haven’t been active for 300 days are automatically deactivated.

What does Moosend’s Free Plan cover?

Moosend’s Free Plan offers more than most features. Landing pages, the SMTP server, transactional emails, and a deliverability strategy are features not included in the Free Plan, amongst others.

Summing Up

Moosend’s all-in-one email marketing and marketing automation tool is one of the most affordable and easiest to use out there, with a feature-packed platform that is beneficial for all tiers and users.

Let’s Start

The choice is yours!

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